Strategy Development
Our strategic capabilities assist our clients in every aspect of developing and managing projects and campaigns. MCD integrates creative thinking processes and sound strategies to deliver relevant communication ideas. Our strategic interaction could take the form of workshops or well prepared documents that lead to excellence in implementation.

Communication Design
When it comes to the development of communication solutions and campaigns, we focus on the following:

• Development of Concepts and Ideas
• Corporate Identity Design
• Design of Marketing Collateral
• Website Design and Development
• Direct Communication (Cross Media, Variable Data Communication)

With our recent investment in XMPie (the world’s most advanced cross media direct communication technology), MCD offers unique, integrated one-to-one communication solutions across several platforms including print, internet and mobile communications - helping you reach your customers in the most relevant and personal way, and ensuring greater returns on your marketing investment.

Production & Project Management
MCD has integrated itself with a number of production specialists. We offer printing solutions in association with Remata:

• Litho Printing (Larger Print Runs)
• Digital Printing (Shorter Runs)
• Variable Data Printing including Transactional Printing and Mailing as well as Direct Marketing Materials
• Web-to-Print: online print procurement solutions
• Procurement and Production of Promotional Items and gimmicky elements

MCD is also a partner in Re-al Internet Solutions which allows us to provide the following in-house services:

• Web Domain Registration & Hosting
• Web Development: Front-end Design and Back-end
  development
• E-Commerce Development
• Electronic Newsletters and Direct Email to complement
  print
• Interactive CD’s/DVD’s and Multimedia Presentations

MCD launched the Nashua Mobile Welcome Pack project on the 1 March 2008, after a mere 4 months of development from first meeting with the client. The Nashua Mobile challenge as a service provider that marketed and sold 3 different network’s product offerings, was to communicate successfully with their customers, but more than that, to send out material that is current, relevant and unique. Their existing lithographically printed welcome pack comprised information relating to all three networks (Vodacom, MTN and Cell C), and every time any network related changes were implemented, the entire welcome pack would be outdated. Also, in terms of achieving economies of scale, they printed large volumes, increasing the risk of having to discard the units that cannot be used due to the information being outdated.

The digital offering obviously suited them perfectly – providing an exciting, versioned and personalised welcome pack tailored to the individual client.

Project Management
All of the above services are delivered and administered by our expert client service managers whose only goal is to provide relevant solutions to our clients in a personal manner.

Consider it done.